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Stanley Campaign Instructions


Congratulations on being selected for the Stanley NIL Campaign with Postgame! Please sign your athlete contract here:


  If you have any questions about this, DM postgame @postgame.official


  • Focus specifically on integrating your Stanley bottle into your sport routine/training regimen.  

  • DO NOT use any school or other brand logos in your content or background, including Postgame gear.

  • REMIND people to click the link in your bio to buy their Stanley


Required # of Posts: 4

  • 1 Instagram Reel Video (w/ cover photo) OR TikTok Video (:30-:45) 

  • 3 Instagram Story Posts (w/ Affiliate Link)

Posting Deadline: June 30th

Example of GREAT content: Stanley Link 

Hashtags:  #stanleybrand #stanleybottle #stanleysummer #ad

IG Tags: @Stanley_brand @postgame.official

Turn ON your likes and comments

Tracking Link = Postgame will DM or Text you your individual tracking link.

Content Requirements

  1. Multiple High Quality Photos (for IG Story and/or Feed post)

  2. 1 High quality video


  • Focus on integrating your Stanley into your sport and training routine.

  • Stanley product should always be the focal point of content.

  • Lighting should be bright and natural.


  • Call it Stanley Cup

  • Show product that is damaged

  • Avoid logos including school logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

Video Theme

  • Feel free to develop creative themes aligned with the campaign objectives, SPECIFICALLY how you use your Stanley in your sport. Here are a few examples:

    • "Hydration habits while training"

    • "Come with me to Workout"

    • "Staying cold and hydrated"

    • 3 Reasons to Buy - USE MY LINK

    • Etc.

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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