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The app that started as a way to measure student-athletes’ NIL value has grown into a full-service agency connecting national brands with thousands of college athletes... (Read More)

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Postgame App Unleashes An Army of NILLIONAIRES.
 
The app that started as a way to measure student-athletes’ NIL value has grown into a full-service agency connecting national brands with thousands of college athletes, an NFT marketplace, and “NIL Coin,” its own cryptocurrency.

Phase I: Brand Services

Sarasota, FL - July 1, 2021 will go down as one of the most significant days in the history of college athletics. From that point forward, student-athletes were able to start monetizing their personal brands. When that day hit, Postgame already had a database of thousands of college athletes and an estimate of how much it would cost brands to do a deal with them.

To start, Postgame had to go to brands and pitch their services, which wasn’t hard, considering everything it offers. “We do everything for the brand from A to Z,” said Postgame CEO & Founder, Bill Jula. “We have 6,000-plus athletes with significant followings on our network ready to endorse; We ask the brand who they are trying to reach... and specifically what type of athletes they want to work with based on geography, sport, gender and more.  We then recruit our athletes into the campaign and allow the brand to ultimately choose who they want to work with. It could be 20 athletes it could be 2,000 depending on their budget.  We're built to manage any size campaign."

While Postgame has its database of athletes, Jula notes that the company is not an agency and hasn’t signed any athlete to any sort of exclusive deal. Athletes merely provide Postgame with their information in exchange for notifications about potential opportunities. To date, Postgame has successfully paired athletes from just about every team and sport with interested brands — be it for a one-off social post or an extended partnership.

“You could tell right away, most of the market was really fixated on the big one-off deals,” Jula said. “I didn’t think our chances of succeeding on day one was with those marquee guys, so my plan was: Let’s go far and wide with this and give the brands a different kind of opportunity vs. putting all their eggs in that one basket with that one big-name player. Let’s reach more followers with more athletes at less cost.”

Phase 2: NFT Marketplace

It only seemed natural that the next step for Postgame would be to dive into the NFT game, as the blockchain-powered phenomenon gives athletes the chance to do something on their own and invest in themselves. 

 

When Postgame agrees to develop a non-fungible token for a player, he or she is given five for free, either to sell and make money from, or to bet on themselves, predicting that they will go pro one day and their college NFTs will accrue more value over time. Digital collectibles sold in the marketplace are split 50/50 between Postgame and the athlete.

“Our vision is to be a conduit for these college athletes to earn money from their NIL's,” Jula said. “Coming from a technology background and watching the NFT space and what was happening with NBA Top Shot, there’s definitely a void in this space (college athletes). Not many people were doing college athlete NFTs as of a month or so ago.”

From Postgame’s perspective, it needs to be strategic around who gets an NFT. Jula says there are some simple criteria that the company uses. For one, the athlete needs to have a real chance to go pro and/or offer something unique like being the first-ever NFT for their college, sport and more. 

Florida pitcher Hunter Barco was one of the early athletes to have an NFT in Postgame’s NFT marketplace. He’s the Gators’ ace and is a potential first-round pick in the 2022 MLB Draft. Postgame’s homepage touts that one of his Limited Edition GOLD NFTs sold for $850.

Opening up NFTs to college athletes also means bringing in a new audience of fans — older alumni, or simply people who have not been engaged with the likes of NBA Top Shot. Postgame isn’t in the business of explaining cryptocurrency to its customers, so it removed that barrier. Fans can shop on Postgame’s marketplace with a credit card or PayPal in addition to their MetaMask wallet. Their marketplace NFT Locker, also stores the NFT(s) for a buyer until they are ready to move them.  Soon, Postgame will provide another option for payment: NIL Coin.

Phase 3: NIL Coin

If your staff is tech-savvy enough, it’s only logical that the next step would be to go from dealing in cryptocurrency to actually creating one. So Postgame did, officially debuting NIL Coin in January.

While NIL Coin was made with college athletes in mind, the hope is to have it available on crypto exchanges alongside Bitcoin, Ethereum, and the other big players. When NIL Coin officially went live, Postgame and its athletes were ready to promote it across their Instagram feeds and stories. They will now have the opportunity to get paid to promote Postgame in US dollars, NIL Coin, or a combination of the two.

“It doesn’t necessarily have to be something that’s going to be limited to college athletics,” Jula said. “But because we have such a good starting point with 6,000-plus athletes on Postgame, it’s a no-brainer to launch the coin through this.”

NIL Coin is still in its infancy, but in just two full days since its launch, it was up over 200%. Two hundred of Postgame’s athletes are currently promoting the currency, and all of them will officially tie as the first student-athletes to be paid for a name, image, and likeness deal at least partially in NIL Coin.

Consider the era of the self-made NIL-lionaire officially minted.