OUR PROCESS

Working with college athletes on an influencer campaign at scale is incredibly challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.

Postgame has the technology, the team and most importantly the experience of working with thousands of college athletes to manage your campaign. Learn more about our process below.

Postgame Member
Jake Goodman - Eastern Michigan - Football

ELEVATED STYLE CONTENT

Postgame offers our brand partners a variety of ways to customize and upgrade their campaigns with enhanced media through our nationwide network of photographers and videographers.

Enhanced media is built into every campaign at an individual UGC level however, additional opportunities to coordinate more choreographed / commercial grade content is also available. These include highlight videos and school / team-wide activations.

EXAMPLES

Highly Elevated

Known primarily for our large scale UGC influencer marketing capabilities, Postgame has also managed campaigns requiring the creation of cinematic, full-scale commercial content as well. From national campaigns to brand-driven storytelling, we deploy elite teams of directors, producers, and media specialists to capture powerful narratives featuring the top athletes in college sports.

Exampls

Enhanced UGC

Most Postgame NIL campaigns include a combination of elevated style UGC content that leverages our nationwide network of videographers and content editors - as well as more traditional UGC created using an athletes own iPhone.

Story Telling / Day In The Life
Fans and followers of college athletes have a strong interest in their personal lives off the field. Postgame has extensive experience creating content that gives fans a window into those personal moments - while elegantly weaving brand messaging into the content.

Team Activations
There's power in numbers when it comes to influencer marketing and college athletes. Postgame has coordinated and helped to create content documenting hundreds of team activations and big moments - weaving brand messaging into each.

High Profile College Athletes
Since 2021, Postgame has worked with almost every high profile college athlete across every major sport. Countless first round draft picks, Heisman Trophy winners and more. Nearly every agent in college sports has Postgame on speed dial - wanting to include their players in our campaigns.

Experiential
Postgame helps our brand partners with retail and experiential activations that feature college athletes - documenting these events with highlight reels showcased across the athletes social media accounts as well as the brands.

Stadium (Digital) Content - Jumbotron
Postgame produces high-impact digital content designed for the biggest stage—inside the stadium. We create custom motion graphics, video features, and branded athlete content that light up the Jumbotron during college football games. These in-stadium moments not only energize fans on game day but also extend brand visibility far beyond the venue, with highlights repurposed across athlete and brand social platforms.