Working with college athletes on an influencer campaign at scale is challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.
Postgame has the technology, the team and most importantly the experience of already having worked with thousands of college athletes to manage a successful campaign from start to finish. Learn more about our process below.
Ezra Naylor - University of Tulsa - Basketball
"The POSTGAME team made smart recommendations of which athletes to partner with and both the final tally of athletes and quality of the UGC was extremely impressive. This was a massive win for us as a brand"
- Greg Segal, VP of E-commerce
PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes into your campaign through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
We provide each brand with a list of athletes who have opted-in for consideration - sorted by athlete value - determined in part by our own calculations and past working relationships with the athletes. During this phase we offer suggestions in order to help maximize budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating payment with each athlete and/or their agent. Our experience gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that maximizes budget while being fair to the athlete/
PHASE 4: CONTRACT
After the offer has been accepted a contract is generated that includes campaign expectations, payment, content rights, and more. Contracts can be sent directly to each athletes' compliance offices as well as their agent(s).
PHASE 5: INSTRUCTION
Postgame sends extensive campaign instructions to each athlete that includes:
Kick-Off Video With Overall Objectives
Requirements, Timelines and Expectations
Campaign Briefs (Style Guidelines)
Sample Content Suggestions
PHASE 6: THE CAMPAIGN
This is where we earn our stripes! Busy schedules that include 5AM workouts, class attendance, practice & games, travel, late night tutoring - make executing on a successful campaign with college athletes challenging to say the least. Our behind the scenes reward system designed to motivate our network of athletes to not only create great content but participate in the sharing - is what separates us from every agency on the market. It's the 'game' we've built within Postgame that guarantees success.
PHASE 7: TRACKING / REPORTING
Postgame tracks all activity (content files, date stamps, etc) - and provides the brand with real-time updates. At the conclusion of the campaign, Postgame quantifies key metrics that are important such as:
Total Followers Reached