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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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OUR PROCESS
Working with college athletes at scale is challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.
Postgame has the technology, the team and most importantly the experience having worked with thousands of college athletes across dozens of NIL campaigns with the largest brands in the world.
Check out our typical large scale NIL campaign process below.
"The POSTGAME team has made smart recommendations of which athletes to partner with and both the final tally of athletes (100's!) and the quality of the UGC has been extremely impressive. This has been a massive win for us as a brand."
- Nick Lamoth, E-Commerce Leader, PSD Underwear
NIL Campaign Steps
(Note: This is an example of a typical large scale NIL campaign. Postgame also manages highly curated / elevated contant campaigns, appearances and more).
PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend time recruiting athletes into your campaign through a combination of SMS, Email and Postgame App notifications. We can literally attract 1000's of athletes to your campaign within minutes through our direct, one-to-one relationship with every athlete on our platform.
PHASE 2: ATHLETE SELECTION
We provide each brand with a list of athletes who have opted-in for consideration - sorted by athlete value - determined in part by our own calculations and prior working relationships with the athletes. During this phase we offer suggestions in order to help maximize your budget - focusing on reliabile, effective content creators.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins payment negotiations with each athlete and/or their agent. The scale of our athlete network gives us leverage that helps brands maximize their budget while also being fair to the athlete with an offer that matches current market valuations.
PHASE 4: CONTRACT
After the offer has been accepted a contract is generated that includes campaign requirements, payment terms, content licensing rights, and more.
PHASE 5: INSTRUCTION
Postgame sends extensive campaign instructions to each athlete that includes:
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Kick-Off Video With Overall Objectives
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Requirements, Timelines and Expectations
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Campaign Briefs (Style Guidelines)
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Sample Content Suggestions
PHASE 6: THE CAMPAIGN
This is where we earn our stripes! Busy schedules that include 5AM workouts, class attendance, practice & games, travel, late night tutoring - make executing on a successful campaign with college athletes challenging to say the least. Our hands-on approach to every facet of the campaign is what separates us from everyone else.
PHASE 7: TRACKING / REPORTING
Postgame tracks all activity (content files, date stamps, etc) - and provides the brand with real-time updates. At the conclusion of the campaign, Postgame quantifies key metrics that are important such as:
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Followers Reached
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Total Posts
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Engagement %'s
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Conversions
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CPM Rates
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And More...
PHASE 8: PAYMENT
Postgame manages payment to all athletes and all tax related items (W-9 & 1099-MISC). Lastly, Postgame will refund or credit the brand for any athlete who fails to meet the campaign expectations.
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