Working with college athletes at scale is challenging. Between AM workouts, classes, practice, travel, games, tutoring, meals... it's a full-time job finding reliable athletes who can produce quality content for your brand in a timely manner.
Postgame has the technology, the team and most importantly the experience having worked with thousands of college athletes across dozens of NIL campaigns with the largest brands in the world.
Check out our typical large scale NIL campaign process below.
"The POSTGAME team has made smart recommendations of which athletes to partner with and both the final tally of athletes (100's!) and the quality of the UGC has been extremely impressive. This has been a massive win for us as a brand."
- Nick Lamoth, E-Commerce Leader, PSD Underwear
NIL Campaign Steps
(Note: This is an example of a typical large scale NIL campaign. Postgame also manages highly curated / elevated contant campaigns, appearances and more).
PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend time recruiting athletes into your campaign through a combination of SMS, Email and Postgame App notifications. We can literally attract 1000's of athletes to your campaign within minutes through our direct, one-to-one relationship with every athlete on our platform.
PHASE 2: ATHLETE SELECTION
We provide each brand with a list of athletes who have opted-in for consideration - sorted by athlete value - determined in part by our own calculations and prior working relationships with the athletes. During this phase we offer suggestions in order to help maximize your budget - focusing on reliabile, effective content creators.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins payment negotiations with each athlete and/or their agent. The scale of our athlete network gives us leverage that helps brands maximize their budget while also being fair to the athlete with an offer that matches current market valuations.
PHASE 4: CONTRACT
After the offer has been accepted a contract is generated that includes campaign requirements, payment terms, content licensing rights, and more.
PHASE 5: INSTRUCTION
Postgame sends extensive campaign instructions to each athlete that includes:
Kick-Off Video With Overall Objectives
Requirements, Timelines and Expectations
Campaign Briefs (Style Guidelines)
Sample Content Suggestions
PHASE 6: THE CAMPAIGN
This is where we earn our stripes! Busy schedules that include 5AM workouts, class attendance, practice & games, travel, late night tutoring - make executing on a successful campaign with college athletes challenging to say the least. Our hands-on approach to every facet of the campaign is what separates us from everyone else.
PHASE 7: TRACKING / REPORTING
Postgame tracks all activity (content files, date stamps, etc) - and provides the brand with real-time updates. At the conclusion of the campaign, Postgame quantifies key metrics that are important such as: