PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Copyright Free Music
Some of our brand partners require that you use copyright-free music when creating content that promotes their brand. In other words, for these particular 'paid promotion' style campaigns you CANNOT use many of the latest songs trending on Instagram/TikTok or songs from your favorite artists (i.e. Drake, etc...).
There is also what is called royalty-free music - which is music you pay to use for a period of time. Note: There is Royalty-Free music within Instagram and TikTok that has already been paid for - and is free (and safe) to use. A number of royalty-free websites also exist with more options (see below).
1. Where can I find copyright-free and royalty-free music?
The easiest place to find (and use) this type of music is within Instagram and TikTok. Simply type 'Copyright Free' or 'Royalty-Free' in the Music search bar. You will begin to see a number of options that cover all genres of music (including some really good beats!). Similar to adding any other type of music to your Videos/Reels, you'll simply add it on top of the content you are creating / uploading in the Instagram and TikTok App's.
2. Are there other places I can find copyright-free and royalty-free music?
Yes! Search Google for 'copyright-free' and 'royalty-free' music. Note: The royalty-free music websites may require you to pay for an individual song OR pay a monthly subscription to access their library of options. When downloading songs from third-party websites, you'll likely need to add the music to your content outside of Instagram or TikTok - before posting to Reels, etc. If you are an Instagram expert, there may be a way to import the music directly into your Instagram account as well.
Here are a few suggested third-party websites that offer copyright-free or royalty-free music:
Epidemic Sound ($9/mo.)*
If you have any questions or need help email us >>