After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
What is an NFT?
For our purposes, think of an NFT as your own digital trading card - whose sale (and re-sale) can be tracked online and earn you $$.
What makes an NFT valuable? Much like trading cards in the physical world, a limited number of NFT's are printed (in this case, 'minted') online - making them scarce in the same way a limited number of say, Michael Jordan rookie cards would be. Because NFT's are new, people are eager to buy many of these first NFT's - especially NFT's of college athletes who, as of July 1st can finally earn from their Name, Image and Likeness (NIL).
Can I just screenshot an NFT and own it for free? You could. However, this is no different than printing a color copy of a Michael Jordan rookie card and passing it off as a 'real' card. It looks nice in your bookcase, but it is worthless to collectors. The same is true for an NFT. If it's not authenticated as a real NFT on the blockchain, it's simply not 'real'.
How will I receive money from the sale of my NFT? Postgame will get you set up with your own crypto currency 'wallet' that will receive payouts every time your NFT is bought and sold. The payout is received in the form of a cryptocurrency called Ethereum which can be easily converted to cash ($$) that we can send you through Venmo, etc. If you're confused, it's okay! We'll walk you through it and make sure you get paid the agreed upon percentage of your Postgame NFT sales.
What is the blockchain? Think of the blockchain as a endless spreadsheet of transactions that keeps track of every NFT ever minted - including who owns them, when they are bought and sold, how much was paid, etc. The blockchain also keeps track of how much you earn. The blockchain is the key to everything!
What do I need to send Postgame to get started? This first series of Postgame NFT's require minimal effort on your part. All we need is:
1. A hi-resolution headshot. To avoid copyright issues, the image cannot be one that your school or a professional photographer has taken. This must be a photo that you own, You will be required to sign off on this. 2. Your signature. We will etch your signature into the Postgame NFT to enhance it's value!