Large Sports Media Brand Partners with College Athletes to Launch New Performance Apparel Line
9 of the Top 10 performing influencers (based on views) used by the brand that month were Postgame member athletes.
90+ unique pieces of content created.
Norah Flatley - UCLA - Gymnastics
A large sports media brand was in need of authentic influencers to help with the promotion of their new branded sports performance clothing line.
The Brand needed to expand it’s community of influencers to better align with their target audience — athletic and fitness oriented consumers.
The Brand was eager to tap into a new audience and work with college athletes who align with their brand and allow them to connect with Gen Z consumers across multiple touch points.
University of Nebraska -Football
Florida State University - Softball
With Postgame, this large sports media brand successfully executed a cross platform campaign – (the combination of IG Reels + In-Feed Posts, and TikToks) which created for a more compelling campaign with multiple touchpoints to access their target of new Gen Z consumers.
Postgame empowered the Brand to establish a community of 25 D1 College Athletes to promote their initial clothing line launch.
On behalf of the Brand, Postgame negotiated and executed contracts with each athlete including content licencing rights to be used in organic and paid media channels.
The Brand has since established an evergreen group of athletes to be activated in support of subsequent product launches and on-going marketing campaigns..
$17 Impression CPM
51% below industry average!
Combined number of followers reached across Instagram and TikTok
Significantly higher engagement than traditional fitness/lifestyle influencers