PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
Large Sports Media Brand Partners with College Athletes to Launch New Performance Apparel Line
9 of the Top 10 performing influencers (based on views) used by the brand that month were Postgame member athletes.
90+ unique pieces of content created.
Postgame Member
Norah Flatley - UCLA - Gymnastics
THE CHALLENGE
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A large sports media brand was in need of authentic influencers to help with the promotion of their new branded sports performance clothing line.
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The Brand needed to expand it’s community of influencers to better align with their target audience — athletic and fitness oriented consumers.
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The Brand was eager to tap into a new audience and work with college athletes who align with their brand and allow them to connect with Gen Z consumers across multiple touch points.
Elliott Brown
University of Nebraska -Football
THE SOLUTION
Michaela Edenfield
Florida State University - Softball
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With Postgame, this large sports media brand successfully executed a cross platform campaign – (the combination of IG Reels + In-Feed Posts, and TikToks) which created for a more compelling campaign with multiple touchpoints to access their target of new Gen Z consumers.
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Postgame empowered the Brand to establish a community of 25 D1 College Athletes to promote their initial clothing line launch.
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On behalf of the Brand, Postgame negotiated and executed contracts with each athlete including content licencing rights to be used in organic and paid media channels.
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The Brand has since established an evergreen group of athletes to be activated in support of subsequent product launches and on-going marketing campaigns..
THE RESULTS
$17
$17 Impression CPM
51% below industry average!
577K
Combined number of followers reached across Instagram and TikTok
1.49x
Significantly higher engagement than traditional fitness/lifestyle influencers
