Pieces of content created and shared by college athletes
Views generated for our brand partners
College athletes accessible through Postgame
Represented on Postgame through our member athletes
More About Postgame™
Postgame™ is the world's leading sports marketing agency for Name, Image & Likeness (NIL) connecting thousands of college athletes with opportunities to earn from social media, NIL deals, appearances, Web3 and more. College athletes offer brands a tremendous ROI on their influencer and NIL marketing strategy due to above average engagement rates exceeding that of a typical influencer. College athletes not only help brands reach a coveted Gen-Z market, but also fans of their respective sports teams as well as regional followers within their hometown.
What started as a mobile app designed to help college athlete influencers understand their Name, Image & Likeness value has quickly turned into a full service agency working on behalf of brands to help them capitalize on this new group of sports marketing influencers. Postgame manages all aspects of social media and influencer campaigns including strategy, athlete recruitment, negotiation, instructions, follow through, reporting and more. Brands pay only a percentage of their ad spend for each campaign.
Our team consists of technology and brand experts with extensive knowledge of sports marketing, specifically as it relates to structuring a NIL deal involving college athletics and influencer marketing. Our understanding of social media strategy and the challenges of working with college athletes - as former athletes ourselves - gives us a unique advantage over traditional marketing agencies.