PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
20
thousand
Pieces of content created and shared by college athletes
100
million
Views generated for our brand partners
60
thousand
College athletes accessible through Postgame
350
colleges
Represented on Postgame through our member athletes
Latest Campaigns
More About Postgame™
Postgame™ is the world's leading sports marketing agency for Name, Image & Likeness (NIL) connecting thousands of college athletes with opportunities to earn from social media, NIL deals, appearances, Web3 and more. College athletes offer brands a tremendous ROI on their influencer and NIL marketing strategy due to above average engagement rates exceeding that of a typical influencer. College athletes not only help brands reach a coveted Gen-Z market, but also fans of their respective sports teams as well as regional followers within their hometown.
What started as a mobile app designed to help college athlete influencers understand their Name, Image & Likeness value has quickly turned into a full service agency working on behalf of brands to help them capitalize on this new group of sports marketing influencers. Postgame manages all aspects of social media and influencer campaigns including strategy, athlete recruitment, negotiation, instructions, follow through, reporting and more. Brands pay only a percentage of their ad spend for each campaign.
Our team consists of technology and brand experts with extensive knowledge of sports marketing, specifically as it relates to structuring a NIL deal involving college athletics and influencer marketing. Our understanding of social media strategy and the challenges of working with college athletes - as former athletes ourselves - gives us a unique advantage over traditional marketing agencies.