From Buzzer Beater to Brand Moment: Jaden Bradley Activates Crocs Partnership Hours After Arizona Victory

Postgame moves at the speed of sport to launch Bradley’s Crocs partnership immediately following his game winning shot in the Big 12 Tournament.

KANSAS CITY, MISSOURI Friday, March 13th, the Arizona Wildcats faced Iowa State in the Big 12 Conference Tournament as they fought their way toward the conference title. The back and forth matchup ended in dramatic fashion with a game winning buzzer beater from senior guard Jaden Bradley, sending Arizona to the championship game.

Within an hour of the Wildcats securing the win, Postgame connected with Bradley to launch his partnership with Crocs while the moment was still unfolding. With all eyes on Bradley’s social channels following the thrilling finish, Postgame’s campaign management team moved quickly to capitalize on the momentum and bring the partnership to life in real time.

After Bradley’s first Crocs post went live Friday night following the buzzer beater, Arizona went on to capture the Big 12 Conference Men's Basketball Tournament championship on Saturday night, creating even more buzz around the Wildcats. Bradley followed up on Sunday with his second Crocs deliverable, extending what turned into a perfect championship weekend for the brand partnership.

Postgame handled the Bradley and Crocs collaboration from start to finish, including contracting, creative development, content production, and the social rollout. Postgame’s campaign managers maintain constant communication with athletes and their management teams to move quickly and seize high impact moments like Arizona’s tournament run.

“We have to move at the speed of sport to bring epic moments like this to life for our brand partners,” said Postgame Campaign Manager Nicole Leffingwell. “It takes preparation, real ball knowledge, and a little bit of game day magic. But we are built to move quickly, and during tournament season that becomes our secret weapon.”

With the NCAA Division I Men's and Women’s Basketball Tournament brackets now locked, Postgame is preparing its team to be boots on the ground across tournament locations. The agency is positioned to capture every game winner, upset, and Cinderella story that can turn into a million dollar marketing moment for brand partners.