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adidas NIL Ambassador Instructions

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As a student-athlete at an adidas sponsored school, you now have an opportunity to earn commission on sales you send to adidas.com by promoting adidas products on your social handles and encouraging your followers to use your custom affiliate tracking link. The more you post about adidas, the more potential you have to earn! 

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Step by Step Instructions - Note: You must first opt-in to the campaign and be onboarded before moving on to the steps below.  To opt-in visit: https://home.pstgm.com/adidasevergreen

 

  1. Use your adidas Tracking Link: You MUST refer to this specific link in all of your adidas content in order for Postgame to track sales originating from your posts.  The link is available within your Postgame account in the Postgame App. When you login visit the Menu >> Tracking Links.  Note: a tracking link is also referred to as an Affiliate Link (learn more).
     

  2. Three (3) effective ways to share your link: 
    a). Post Instagram Stories and add a 'sticker tap' saying 'Shop Now' using your Tracking Link.  Tell people to click your link to start shopping.
    b). Share your link DIRECTLY with your family and friends.  Text them your link and tell them to shop using your link. 

    c). Add your link to your bio and refer to it in your Feed or Reel posts - e.g. "Click My Link In Bio to Shop". 

     

  3. Create Content: We suggest creating your own library of content at one time.  Create content that can be versatile and used within your IG Story, Reels, Feed and TikTok. 
     

  4. Post Often: There is no limit to how often you can post - and no limit to how much you can earn.   Consider re-posting content over and over again. 
     

  5. Get Paid: Postgame will keep track of all your sales and commissions earned.  We will pay you on a monthly basis through your preferred payment method such as Venmo, CashApp, Zelle or PayPal. 
     

  6. Rinse and Repeat: Anytime you receive new adidas gear, post about it.  Also, consider visiting your school bookstore and showing off school branded adidas gear - and tell people to shop adidas using your link. 

Additional Posting Guidelines:

​Messaging Guidelines:​

  • Caption Tags: @adidas @postgame.official

  • Hashtag: #adidasNILambassador #Ad (important - include on all content and captions)
     

Basic Style / Content Guidelines​

  • adidas branding and logo should always be visible

  • No competing products or brands should appear within your content. 


Technical Guidelines​

  • Lighting should be bright, even and inviting. Avoid harsh shadows and confusing backgrounds.

  • The product you are promoting should be visible. Do not crop/cut off footwear or apparel in photos.

Click Here for some 100+ examples of produced and UGC (amateur style) content.

*All athletes must check with their university compliance office before posting content using your school logos or creating content within your athletic facilities such as arenas, stadiums or locker rooms.  Also, International Students are currently unable to participate in this campaign. 

 

If you have additional questions, contact Postgame at info@pstgm.com or visit our FAQ Page

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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Postgame™ manages the largest sports marketing and influencer campaigns in college sports.  Our full service sports marketing agency delivers the largest scale NIL Campaigns consisting of elevated content, UGC and more - with the biggest named athletes in the game.
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