PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
NC State's DJ BURNS and Teammates Promote CVS hours before their Elite 8 win over Duke - in last minute Postgame NIL Campaign
In what may be one of Postgame's most impressive NIL dealsso far, NC State's DJ Burns along with six of his teammates - created and posted NIL content for CVS hours before their Elite 8 matchup with Duke. The 6'9" 275-pound Burns (who has become the darling of this years March Madness) and teammates - promoted CVS's same day delivery services through CVS ExtraCare + and the CVS App. Wolfpack players who participated in the Postgame campaign included:
DJ Burns
Ben Middlebrooks
Breon Pass
Casey Morsell
DJ Horn
Ernest Ross
Jordan Snell
NC State would go on to beat the Blue Devils hours later, advancing to the Final Four where they will face Purdue on Saturday, April 6th.