PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
KEON COLEMAN, TREY BENSON Headline Postgame x CVS In Store Activation
Florida State University star players (WR) Keon Coleman and RB (Trey Benson) made a guest appearance at a local Tallahassee CVS on Sunday morning to take pictures and sign autographs with over 500 fans. Joining Coleman and Benson were teammates (TE) Jaheim Bell, Ja'Khi Douglas and former FSU great (WR) Kenny Shaw. Missing from the event due to injury was Heisman hopeful (QB) Jordan Travis - who, unfortunately suffered a season ending injury the day before.
Coleman and Douglas spent over two hours with Seminole Fans - which drove an increase in same day sales and app downloads for CVS.
Postgame coordinated similar events at University of Florida, Ohio State University, University of Texas, University of Kansas, University of Alabama and Texas A&M University - which attracted over 2,000 fans.
Coleman is projected to be a high first round NFL Draft Pick in 2024.
