PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
The Most Impactful NIL Companies - Business Insider
The Most Impactful Companies Helping Student-Athletes, College and Others Navigate NIL
College sports have dramatically transformed in the last two years since the introduction of name, image, and likeness, or NIL, monetization for student-athletes.
Millions of dollars in advertising spend and licensing deals, once reserved for colleges and universities, are now starting to trickle down to players. The NIL business is still in its infancy, changing month to month as new businesses and ways to make money enter the field.
"It really is the first inning here of a nine-inning game, and rules are pretty wide open right now," said Bill Jula, whose company Postgame helps athletes join influencer-marketing campaigns for big brands.
Postgame runs large campaigns for more than 50 brands
Main clients: Student-athletes, brands
Why it matters for the NIL industry: Postgame said it connects companies with more than 65,000 athletes on its platform for large campaigns with hundreds of athletes at a time.
"Most brands are thinking of this from the standpoint of, 'How do we reach people across the entire country and do some hyper-local targeting through 10 or 20 athletes in those regions?'" Postgame co-founder and CEO Bill Jula told Insider.
Popular brands like Adidas, Crocs, Taco Bell, McDonald's, Reebok, and Urban Outfitters have partnered with student-athletes through the platform. Postgame also built and runs the technology for Adidas' ambassador program that works with college athletes at Adidas-sponsored schools to promote the brand.
Postgame's primary revenue stream comes from the management and service fees it takes from more than 50 brand partners.
