PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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NIL content!
NIL OPPORTUNITY!
You must attend an adidas sponsored school.
Company: adidas
Campaign Theme: "SPRING STYLE"
Campaign Type: Social Media
Program: Evergreen (Commission Only)
Earning Opportunities:
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Commission $$
Earn commission on the sale of adidas products originating from your social media posts about adidas. Note: You will create content using the adidas apparel issued by your school.
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Bonus $$
Postgame awards extra bonus $$ for great content!
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Future Paid Placement Opportunity
Create great content - get noticed by adidas - become a part of a future PAID NIL opportunity!
An opportunity to earn from the adidas NIL Ambassador Program is now available! Student-athletes at an adidas sponsored program can earn (commissions) by sharing adidas products on social media to fans and followers! Note: International Students are NOT eligible at this time. Please do not opt-in if you are an International student.
Campaign Theme:
Show us your favorite adidas spring looks – for class, spring break, festivals, working out, or relaxing.
Every student-athlete at an adidas sponsored program can earn (commissions) by sharing adidas products on social media to fans and followers!
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Opt-In to be a part of the campaign using the form on this page.
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Receive your custom tracking link from Postgame in the Postgame App within 24-48 hours along with additional campaign instructions.
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Start Earning!
Note: You are opting in to be a part of the NIL Ambassador Program and to be considered for the paid placement program - which includes an additional cash payment, apparel, and more. If selected for paid placement, you will receive additional instructions for this specific campaign within days of opting in.
Being selected for the paid placement opportunity is dependent upon a number of factors including but not limited to: engagement, following, content, level of school participation, and more.
Bonus opportunities are available for reliability and exceptional content.
Content Licensing:
By opt-ing into the Ambassador program (and if verified for the program) you agree to allow adidas a 180 day licensing right to the usage of any adidas content that you create as part of this campaign in any and all media.