Winston Watkins Jr. Bringing Signature Flair from the Field to the Pre-Game Walkout with COACH

LSU’s newest offensive threat, Winston "Winnie" Watkins Jr., is taking his signature flair from the field to the pre-game walkout through an exclusive partnership with Coach. Postgame hand-selected Watkins for this activation, recognizing his passion for fashion and his ability to influence the intersection of sports and style. By featuring the Coach Soho Sneaker as his game-day essential, the campaign allows Winston to express his unique aesthetic while preparing for the national spotlight in Baton Rouge.

Winston arrives at LSU as a highly touted sophomore transfer following a breakout true freshman season at Ole Miss. A consensus four-star recruit from Florida, he recorded 373 receiving yards and earned SEC Freshman of the Week honors in 2025 before choosing to reunite with head coach Lane Kiffin at LSU. Known for his game-breaking speed and "YAC" (yards after catch) ability, Watkins is as much a threat to opposing defenses as he is a rising icon in the NIL fashion space.

Postgame continues to champion Winston’s brand evolution, having previously managed his successful collaborations with partners like CVS. From initial contracting and creative direction to the final social media rollout, Postgame provides a comprehensive, white-glove service that ensures every campaign resonates authentically with both the athlete and the brand.