Louisville’s Mikel Brown Jr. Brings Cardinal Energy to the adidas Evo SL Campaign

University of Louisville guard Mikel Brown Jr. teamed up with adidas for a standout campaign highlighting the collegiate adidas EVO SL shoes. Filming with Postgame in Louisville, Brown brought his Cardinal energy to life in an urban-style activation, creating content that captured both his personality and his campus pride. The campaign featured athletes from 13 adidas-sponsored schools, with each player showcasing their school’s shoe and producing content throughout their respective cities.

Mikel Brown Jr. is a five-star point guard and one of the nation’s top recruits, known for his elite ball-handling, scoring ability, and poise on the court. A cornerstone for Louisville men’s basketball, Brown brings a modern, guard-driven style built on pace, creativity, and leadership. Off the court, he’s emerging as a strong NIL presence with growing national recognition.

As adidas’ preferred NIL marketing agency, Postgame managed every aspect of the ambitious activation. From recruiting two athletes at each of the 13 schools to coordinating fashion, makeup, production, and content rollout, Postgame traveled to every campus over the course of a month, delivering a fully integrated campaign timed perfectly with the EVO SL official launch.