Postgame partnered with Papatui, Dwayne "The Rock" Johnson's men's care brand, to create authentic, athlete-first content that seamlessly blended sports and men's grooming. By activating top male athletes across basketball, football, and golf, Postgame developed elevated storylines that showcased Papatui as a natural part of each athlete's daily routine. From championship moments to everyday training, the partnership helped bring Papatui to the national stage through culturally relevant, high-performing content.