Postgame partnered with Dr. Scholl’s to activate college athletes at scale, creating authentic, product-focused content rooted in the everyday realities of being an athlete. From long practices and game days to constantly being on their feet, student-athletes face unique foot-related challenges that Dr. Scholl’s products are designed to help solve. Postgame brought these products to life through relatable storylines across sports, connecting with a highly engaged college audience in an authentic and relevant way.