PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Postgame NIL Opportunity!
Company Name: Verb
As a college athlete influencer, you will help promote Verb hair care! As a part of this NIL campaign, you will be required to talk about Verb's Dandruff hair care products and must be willing to talk about dandruff.
If selected, we will provide you with more campaign details - including the exact amount you will earn, required posts, and more.
Requirement: 2-3 Social Media Posts
Platform: Instagram or TikTok
Instagram Feed (3-5 Photos carousel)
Instagram Reel (:30+ Video)
Instagram Story
Payout:
Gifting (Free Product)
Guaranteed $$ Payment
Bonus Opportunity for great, timely content
*Your cash payment depends on many factors, including your NIL value, the value of free product received, and more. If selected, we will send you an offer through direct message. Bonus available for reliability and exceptional content.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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1570 Boulevard of the Arts
Suite 130-3
Sarasota, FL 34236
