Washington QB Demond Williams Jr. is teams up with adidas to showcase Z.N.E + Purechill Collection

Washington Huskies quarterback Demond Williams Jr. is teaming up with adidas to showcase the brand’s Z.N.E + Purechill collection in a new NIL campaign that highlights how elite athletes blend intense performance with total recovery. A dynamic signal‑caller who has delivered record setting moments for the Huskies including a historic game with over 400 passing yards and 100 rushing yards. Williams brings real on‑field credibility to the campaign’s focus on staying locked in and mentally fresh amidst the grind of college football.

The campaign highlights Williams wearing the Z.N.E + purechill gear during downtime and pregame moments, showing how the collection helps him stay relaxed and ready from travel days to walk‑ons to big‑game environments. By linking his calm confidence with adidas’s performance‑meets‑comfort technology, the activation aims to resonate with fans who want both style and substance.

This partnership was facilitated by Postgame, the NIL agency connecting premium brands with standout college athletes. Postgame led the campaign from athlete selection and contract negotiation to the release of engaging social content tailored to Washington’s passionate fanbase and the broader college football community.