PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
University of Texas Wide Receiver Isaiah Bond teams up with luxury brand, Armani Beauty
University of Texas wide receiver Isaiah Bond teams up with luxury brand Armani Beauty in the latest NIL campaign powered by Postgame. This bold collaboration comes at the perfect time, as Bond was clocked as one of the fastest college football player of the 2024 season just a week after sharing his Armani content. The talented receiver showcased his skills both on and off the field, collaborating with Postgame’s creative team to bring the brand’s vision to life.
In addition to Armani, Bond has also partnered with Postgame for campaigns with CVS Pharmacy, Crocs, Steve Madden, and Cava.
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com
