PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
University of Tennessee's DALTON KNECHT and JOE MILTON Collaborate with Postgame, Dick's Sporting Goods and Crocs
University of Tennessee athletes - Dalton Knecht (MBB) and Joe Milton (Football) made a guest appearance at the local Knoxville Dick's Sporting Goods as part of a collaboration with Crocs. The star athletes spent over two hours taking pictures and signing autographs for hundreds of fans during the in-store activation coordinated by Postgame.
Knecht has burst onto the scene in his first year with the Volunteers - projected as a high first round draft pick in the upcoming NBA Draft. Milton should also hear his named called in the upcoming NFL Draft after putting up good numbers during his time in Knoxville.
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com