PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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of the latest college athlete UGC
University of Alabama QB1 Jalen Milroe stars in HEYDUDE Collegiate shoe drop with Postgame
University of Alabama starting quarterback Jalen Milroe recently starred in a Postgame NIL campaign promoting the University of Alabama HEYDUDE Collegiate Collection shoe drop. Milroe created and posted content to his Instagram account - with the help of the Postgame content creator network - encouraging his fans and followers to check out the Alabama branded shoes.
Milroe joins other prominent college athletes brought into the campaign by Postgame including quarterbacks Graham Mertz (UF), Joe Milton (Tennessee) and Quinn Ewers (Texas).
For this initial Collegiate Collection shoe drop, HEYDUDE featured shoes from University of Florida, University of Texas, TCU, University of Louisville, University of Alabama and Clemson University. Future plans include the release of Duke University, University of North Carolina, University of Miami, Texas A&M and University of Kentucky in the Spring.