UNC Lax Star Chloe Humphrey teams up with Siggi's in an NIL Campaign powered by Postgame

UNC lacrosse superstar Chloe Humphrey has officially teamed up with siggi’s dairy to highlight the role of simple protein packs in elite athletic performance. Postgame curated this partnership to align Humphrey, the most decorated freshman in the history of the sport, with a brand that mirrors her commitment to quality and excellence. As a centerpiece of the campaign, Chloe will share how Siggi’s supports her rigorous training schedule as she follows up one of the greatest individual seasons in NCAA history.

Humphrey’s debut season at North Carolina was nothing short of legendary. After redshirting in 2024, she returned to lead the Tar Heels to an undefeated 2025 National Championship, becoming the first freshman ever to win the Tewaaraton Award (the Heisman of lacrosse). Along the way, she set an NCAA freshman record with 90 goals and was named the IWLCA National Player of the Year. Whether she's dominating on the field in Chapel Hill or winning gold with Team USA, Chloe represents the new gold standard for student-athlete influence.

Postgame managed the end-to-end execution of this collaboration, ensuring a seamless fit between Humphrey’s personal brand and siggi’s "simple ingredients" philosophy. From initial contracting to production and social media rollout, Postgame continues to lead the way in connecting premier brands with the most impactful names in college sports.