UF Softball Freshman of the Year - Taylor Shumaker teams up with CVS for Epic Beauty Sale

Fresh off a historic freshman season, Taylor Shumaker teamed up with CVS to stock up on her favorite beauty essentials before the season heats up. Taking advantage of the Epic Beauty Sale in an NIL campaign powered by Postgame. The Florida Gators softball star grabbed her go to products all in one stop making it not only convenient, but also the perfect time to save. With the sale in full swing, Shumaker is getting game day ready while keeping her routine simple and affordable.

Taylor Shumaker is one of the rising stars in college softball, bursting onto the national scene as a freshman outfielder for the Florida Gators softball. She earned 2025 NFCA National Freshman of the Year and First Team All-American honors after a record-breaking debut season that included more than 20 home runs while helping lead Florida to the Women's College World Series. Shumaker’s elite power and all around production quickly established her as one of the most impactful young players in the sport.

Postgame's CVS campaign also features a star studded roster of elite college athletes. Alongside Taylor Shumaker, top baseball prospects Roch Cholowsky from UCLA Bruins baseball and Derek Curiel from LSU Tigers baseball are partnering with CVS for the campaign. Cholowsky is widely considered the best player in college baseball and a projected No 1 overall MLB Draft pick, while Curiel ranks among the top players in the sport and is projected to be selected within the top five. To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com