UCLA Guard Eric Dailey Jr. Steps Into Comfort with Crocs NIL Partnership Powered by Postgame

UCLA forward Eric Dailey Jr. is the latest star to join the Crocs athlete roster in a new NIL campaign designed to highlight the intersection of peak performance and off-court comfort. Dailey, a versatile junior who was recently named to the Julius Erving Award Watch List, has become a cornerstone of the Bruins' rotation, averaging nearly 12 points per game while providing elite defensive versatility in the Big Ten. By leaning into his reputation as one of the most tireless workers in the program, the partnership positions Crocs as the go-to "recovery mode" footwear for high-level athletes navigating the intensity of a major conference schedule.

This collaboration was facilitated by Postgame, the agency leading the charge in connecting iconic brands with the most marketable names in college basketball. Postgame’s end-to-end management of the campaign included everything from athlete selection and contract negotiation to the creation of high-energy social content tailored for UCLA’s global fanbase. By tapping into Dailey’s rising profile as a 2026 NBA Draft prospect, Postgame and Crocs have created an activation that resonates both in the locker room and across the digital landscape.