Top CFB WR Omar Cooper Jr. partners with adidas to launch Purechill recovery shoe before conference championship

Indiana wide receiver Omar Cooper Jr. teamed up with adidas in an NIL collaboration facilitated by Postgame, spotlighting the launch of the new Purechill Post-Workout shoe.  The collaboration dropped the week Cooper Jr. set’s off to lead the undefeated #2 Indiana Hoosiers (12-0) as they head into the Big Ten Championship Game this Saturday against #1 Ohio State.

In content shared across his social media, Cooper Jr. gave fans a look at the new Purechill shoe inside Indiana's Memorial Stadium. Paired with his team-issued ZNE apparel collection, Cooper showed off his ultimate off-the-field outfit before the Hoosiers take on their toughest test of the year this Saturday.

Cooper Jr. has established himself as a breakout star this season. The junior from Indianapolis has posted 58 receptions for 804 yards and 12 total touchdowns so far this season. His incredible catch that led Indiana to a comeback win over Penn State has been nominated for "Catch of the Year" across media outlets.

adidas continues to show up in the NIL landscape during relevant sport moments like the BIG 10 Championship. The official adidas NIL Ambassador Program, which is managed through Postgame, is open to over 50,000 eligible student-athletes across 109 Division I NCAA schools, showcasing the brand's commitment to creating a broad, equitable, and inclusive NIL network for collegiate athletes nationwide.