Texas Tech RB Cameron Dickey Teams up with CVS for Halloween Favorites

Texas Tech star Cameron Dickey has partnered with CVS to showcase his top holiday picks during the CVS Halloween Sale. Dickey, a standout running back for the Red Raiders, is coming off a dominant 2025 sophomore campaign where he racked up over 1,100 rushing yards and 16 touchdowns, earning second-team All-Big 12 honors. A former high school quarterback turned elite back and finance major, Dickey continues to be a central figure for Texas Tech both on the field and in the NIL space as he prepares for the 2026 season.

This collaboration is part of a broader series of initiatives facilitated by Postgame, including a previous "CVS Showdown" where Dickey teamed up with Red Raiders quarterback Behren Morton to highlight their favorite ExtraCare deals.

As the driving force behind CVS’s NIL strategy, Postgame manages every aspect of these marketing campaigns, from athlete sourcing and contracting to creative content production and the final social media rollout.