Syracuse Guard Laila Phelia Staying Cozy in an NIL Campaign with Crocs

Syracuse women’s basketball guard Laila Phelia teamed up with Crocs for the brand’s Holiday campaign, spotlighting comfort, style, and recovery during the busiest stretch of the season. A proven scorer and veteran presence, Phelia brings confidence and versatility on the court, making her a natural fit for a campaign centered on balancing high-level performance with off-court ease.

Leaning into Phelia’s resilience and leadership, the partnership positions Crocs as a go-to staple for athletes navigating intense competition, travel, and holiday routines. The collaboration was facilitated by Postgame, which led the campaign from athlete alignment and contracting to the creation of festive, athlete-driven social content designed to resonate with Syracuse fans and college basketball audiences nationwide.