PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
2023 SEC Tournament MVP, RJ Austin Hits It Big: Promoting Rawlings’ Mach AI Bat
RJ Austin, the versatile utility player for Vanderbilt University, has recently landed an exciting NIL deal with Rawlings to promote their innovative Mach AI bat. Known for his adaptability on the field, Austin’s partnership with Rawlings highlights his influence as a rising star in college baseball. Through this collaboration, he showcases the cutting-edge technology of the Mach AI bat, which is designed to enhance performance and elevate the game for athletes at all levels.
This promotional post not only underscores Austin’s commitment to excellence in sports but also allows him to connect with fans and fellow players who are passionate about baseball. By aligning himself with a respected brand like Rawlings, Austin is poised to make a significant impact both on and off the field, demonstrating how NIL opportunities can empower student-athletes to build their personal brands while promoting quality products that resonate with their audience.