PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
San Diego State’s Lamont Butler joins Postgame’s NIL campaign with Urban Outfitters
San Diego State's Lamont Butler has secured an NIL deal with Urban Outfitters, facilitated by Postgame, a leading sports marketing agency. This deal follows Butler's impressive performance in the NCAA tournament, highlighting Postgame's ability to align brands with high-impact athletes. The ongoing Urban Outfitters campaign, active since September and renewed for March Madness, showcases Postgame’s successful execution and democratization of NIL opportunities. This partnership with Urban Outfitters underscores Postgames ability to connects brands with over 60,000 athletes from over 350 colleges, facilitating on the spot activations.
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com
