Purdue Point Guard Braden Smith Delivers a Powerhouse Partnership with Dove Men's Care and Walmart

Purdue University point guard Braden Smith has teamed up with Dove Men+Care as part of a large scale retail activation in partnership with Walmart. The collaboration brings Smith’s on court leadership and everyday routine into a national spotlight, highlighting how he stays fresh, confident, and game ready throughout the grind of the season. Featured across wholesale retail touchpoints, the campaign connects Dove Men+Care’s performance driven products with fans and consumers at scale. Powered by Postgame, the NIL partnership is part of a broader effort to align top collegiate athletes with major brands in the peak of their tournament season.

Braden Smith is the engine behind the Purdue Boilermakers, playing point guard the role responsible for running the offense and setting up teammates. Known for his elite court vision, decision making, and toughness, he consistently ranks among the nation’s leaders in assists while also contributing as a scorer and defender. A standout in the Big Ten Conference, Smith has earned major accolades and national recognition, with his ability to control the pace of the game and make smart plays under pressure making him one of the most impactful guards in college basketball.