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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
Olympic Bronze Medalist and Florida Gator Track star TAYLOR MANSON creates content with the Free People brand
When she's not dominating the track, clinching Olympic Bronze Medals and SEC Championships for the Gators, you can catch the incredible All-American 4x400 Track & Field sensation Taylor Manson channeling her boundless energy and talent into creating exceptional content for Free People Movement.
She's not just a force to be reckoned with on the track, but also a creative powerhouse contributing to the 'Train With Me' campaign through Postgame, inspiring countless others to push their limits and embrace their potential.
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