National Champion Yaxel Lendeborg Joins Wendy’s Dunk Team

University of Michigan forward Yaxel Lendeborg partnered with Wendy’s throughout the tournament as part of the brand’s Dunk Team, bringing energy and personality to a timely basketball inspired campaign. Wendy’s introduced its Dunk Menu for the tournament, featuring fries and a Frosty, as a playful nod to the dunk of the season and the excitement on the court.

Powered by Postgame, the campaign was executed end to end, from talent sourcing to content production, ultimately aligning with one of the biggest moments in college basketball as Michigan emerged as national champions. Lendeborg, a graduate student and standout playmaker, proved to be a perfect fit for the activation, capping off an exceptional season after transferring from University of Alabama Birmingham.

His content, which also featured teammates Elliot Cadeau and Morez Johnson Jr., resonated even more as the tournament unfolded, aging exceptionally well as the trio helped lead Michigan to a national title. Not only did Lendeborg play a key role in securing the championship, but he also earned Big Ten Player of the Year honors, solidifying his status as one of the most impactful players in the country.