Mississippi State Guard Josh Hubbard Brings Next Level Energy to adidas Z.N.E + Purechill Campaign

Mississippi State Bulldogs guard Josh Hubbard has teamed up with adidas to showcase the brand’s Z.N.E + Purechill collection in a new NIL campaign that highlights how elite athletes balance intensity with recovery and mental clarity. A dynamic All‑SEC performer and leading scorer for the Bulldogs, who returned to Starkville after exploring the 2025 NBA Draft process. Hubbard’s leadership and competitive fire bring authenticity to the campaign’s message of staying composed, calm, and ready for every moment on and off the court.

In the activation, Hubbard is featured wearing adidas Z.N.E + Purechill gear during pre‑game routines, travel, and downtime, showing how the collection helps him maintain focus and comfort through the grind of SEC competition.

This partnership was facilitated by Postgame, the NIL agency that connects major brands with influential college athletes. Postgame managed the campaign end‑to‑end from athlete alignment and contract negotiation to the release of compelling social content tailored to Mississippi State’s passionate fanbase.