PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram feed for a quick look at our NIL content.
Miami Hurricane WR Xavier Restrepo brings a California vibe to South Beach promoting Hollister
Days before his 100+ yard performance in The Swamp vs. UF, University of Miami star WR Xavier Restrepo sported some vintage collegiate apparel released by Hollister. Restrepo joined over 350 college athletes nationwide - who participated in the largest NIL campaign in history through NIL Agency - Postgame.
Restrepo came into the 2024 season as one of the premier WR's in the country after delivering one of best seasons by wide receiver in Miami history and earning All-ACC first-team honors. The Canes and Restrepo are expected to have a promising season after signing Cam Ward at Quarterback - who also participated in the historic NIL Postgame NIL campaign.
This is the 5th Postgame NIL campaign featuring Restrepo (Ticketmaster, adidas, etc).
