Miami Guard Shelton Henderson teams up with adidas for Z.N.E + Purechill Campaign Powered by Postgame

Miami men’s basketball guard Shelton Henderson partners with adidas in a fresh NIL campaign spotlighting the Z.N.E + Purechill collection and its role in helping athletes reset away from the court. Known for his poise and playmaking ability, Henderson brings a calm, confident presence to the activation, emphasizing the importance of balance between high-level competition and moments of recovery.

The campaign captures Henderson wearing Z.N.E + Purechill pieces during team travel, preparation, and off-court downtime, highlighting how the line supports comfort and focus throughout a demanding basketball schedule. The storytelling centers on how maintaining a relaxed mindset off the floor helps fuel performance when it matters most.

The partnership was facilitated by Postgame, which oversaw the campaign from athlete selection to creative execution. Through social-first content tailored to Miami’s fanbase, Postgame and adidas delivered an activation that blends lifestyle, performance, and authentic athlete storytelling.