Metcalf Brothers Bring Game-Day Energy to Hollister’s Collegiate Collection with Postgame

Michigan football athletes TJ and Tevis Metcalf headlined Hollister’s latest NIL activation, spotlighting the brand’s new Collegiate Collection through a Postgame-led campaign.

The sibling duo’s sponsored content rolled out across social platforms, blending game day energy with everyday campus style while highlighting Hollister’s collegiate apparel.

The activation was timed around Michigan’s early-season slate, reinforcing the brothers’ on-field impact during a high-visibility stretch of the season. TJ Metcalf has emerged as a key contributor on defense, recording 23 total tackles (16 solo, 7 assists), 2.5 tackles for loss, and one interception through six games. Meanwhile, Tevis Metcalf has appeared in all early-season matchups, earning reps in the defensive back rotation and contributing in the secondary.

By partnering with Postgame, Hollister leveraged athlete-led storytelling to connect game-day intensity with lifestyle fashion, positioning its Collegiate Collection at the intersection of performance, campus culture, and NIL-driven influence.