PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Maryland Gymnast HAILEY MERCHANT participates in Cava Campaign
University of Maryland Gymnast, Hailey Merchant, participated in the Cava NIL campaign powered by Postgame. The trending Mediterranean restaurant partnered with Postgame to execute a campaign with over 50 athletes, including Hailey, who created user-generated content to promote the trending brand. Her UGC content was shared to her Instagram socials of 42,000+ followers. Additionally, the Cava NIL campaign also included Maryland Basketball player Faith Masonius and Texas WR Isaiah Bond.
To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com
