Mark Fletcher Jr. Showcases adidas Alphaboost in NIL Activation

Miami Hurricanes star running back Mark Fletcher Jr. teamed up with adidas and Postgame in a new NIL collaboration, showcasing his off-the-field style in Miami’s team-issued adidas Alphaboost footwear and ZNE apparel. Fletcher gave fans an inside look at his off-day routine, highlighting rest & recovery in the Alphaboost and ZNE collection. The content was captured and edited by Postgame and distributed across Fletcher’s social channels ahead of Miami’s CFP matchup against Ohio State on New Year’s Eve. Fletcher has emerged as one of college football’s top backs this season, leading Miami with 857 rushing yards and 10 touchdowns while powering the Hurricanes into the second round of the College Football Playoff. He delivered a career-best 172 rushing yards in Miami’s 10–3 CFP win over No. 7 Texas A&M, securing the program’s first-ever playoff victory and a berth in the Goodyear Cotton Bowl Classic this Thursday. Fletcher is one of many athletes activating with adidas through the adidas NIL Ambassador Program powered by Postgame. The program is open to more than 50,000 eligible student-athletes across 109 Division I NCAA schools, reinforcing adidas’s commitment to building a broad, equitable, and inclusive NIL network nationwide.