KU Men’s Basketball led by Hunter Dickinson and Dajuan Harris Jr. in the latest adidas campaign feat. NBA star Anthony Edwards

NBA star Anthony Edwards surprised the Kansas University men’s basketball team with his new AE1 signature shoes as part of adidas' latest NIL campaign. The gifting event, led by adidas’ preferred NIL agency, Postgame, provided each player with both the shoes and an NIL opportunity.

Anthony Edwards first debuted his signature line with adidas in 2023 and has since continued to release new colorways designed for top-tier performance on the court. Meanwhile, the Jayhawks are making their mark this season, bolstering their position in the Big 12 as they prepare for an anticipated run in this year’s March Madness.

To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com