Janiah Barker Teams Up with CVS Pharmacy in Postgame Powered NIL Campaign Ahead of Tournament

Janiah Barker partnered with CVS Pharmacy in a Postgame powered NIL campaign highlighting the last minute essentials she grabbed at CVS before the tournament. In the content, Barker shares her go to gameday picks, from quick snacks and hydration to everyday necessities, showing how CVS is her one stop shop when prepping for the biggest moments of the season.

Janiah Barker is a forward for the Tennessee Lady Volunteers and a former five-star recruit ranked No. 3 nationally in the 2022 class. She previously played at Texas A&M and UCLA, where she was named Big Ten Sixth Player of the Yearand helped the Bruins reach the Final Four. Barker has also earned national recognition with preseason watch list selections for the John R. Wooden Award, Ann Meyers Drysdale Award, and Katrina McClain Award.

Janiah Barker has also partnered with Postgame on several previous NIL campaigns. She participated in the adidas “Plus One” campaign and most recently teamed up with Raising Cane's for a March Madness activation, showcasing her personality and reach across multiple brand partnerships through Postgame.