Iowa State’s Jada Williams Brings Tunnel Walk Style to Life with Hollister

Iowa State guard Jada Williams partnered with Hollister to curate her ultimate basketball-season tunnel walk look, bringing style and game-day confidence together. Working alongside Postgame, Jada created authentic, conversational content that walked fans through the fit piece by piece, offering an inside look at her personal style while connecting directly with her 584K Instagram followers.

A former five-star recruit and McDonald’s All-American, Williams transferred from Arizona to Iowa State after making an immediate impact with the Wildcats, where she led the team in both scoring and assists. She arrives in Ames as a proven Power Five guard known for her confidence, versatility, and ability to create offense, and is expected to be a key contributor for the Cyclones this season. Beyond the court, her strong digital presence has positioned her as one of the most influential NIL athletes in women’s college basketball.

Postgame led the collaboration from start to finish, overseeing athlete contracting, creative direction, content production, and the social media rollout. By bringing Hollister courtside with one of the game’s ultimate playmakers, Postgame helped translate the brand’s trend-forward style into a high-impact basketball moment.