Indiana Guard + Social Media Star Chloe Spreen Partners With adidas for Z.N.E Purechill Campaign

Indiana Hoosiers guard Chloe Spreen has partnered with adidas to launch an NIL activation centered around the brand’s Z.N.E Purechill collection - a campaign that champions both performance ready comfort and authentic athlete storytelling. A skilled playmaker and emerging leader for the Hoosiers, Spreen brings both on-court energy and a vibrant social media presence to the collaboration, using her platforms to spotlight the gear’s ability to help athletes reset and recharge.

Spreen’s digital reach and engaging content style make her an ideal ambassador for the Z.N.E Purechill campaign. Through creative posts, Reels, and behind-the-scenes moments, she showcases how the Purechill collection fits into her pre-game routines, travel days, and everyday life, connecting with fans who care about both sport performance and lifestyle comfort.

This partnership was facilitated by Postgame, the NIL agency linking iconic brands with college athletes who have compelling personal brands and audience influence. Postgame managed every part of the campaign from athlete alignment and contract negotiation to social content rollout.