Georgia Tech QB Haynes King featured in adidas Superstar Campaign following win against Wake Forest

Georgia Tech senior quarterback Haynes King has teamed up with adidas to promote the brand’s iconic adidas Superstar sneakers in a dynamic NIL campaign that blends on‑field leadership with off‑field style. As a dual‑threat playmaker who has spearheaded the Yellow Jackets’ offense and earned national recognition, King brings both athletic credibility and cultural influence to one of adidas’s most enduring footwear icons.

King’s involvement highlights his authentic connection to sport and lifestyle, using his platform to showcase how classic sneaker culture intersects with modern performance and everyday comfort. His adidas Superstar content, including a timely adidas Reels post following Georgia Tech’s thrilling win over Wake Forest, aims to resonate with fans, sneaker enthusiasts, and young athletes alike.

The partnership was facilitated by Postgame, the NIL agency that connects prominent brands with college sports’ most marketable athletes. Postgame handled everything from contract negotiation to creative execution of social content tailored for Georgia Tech’s passionate community and adidas’s global fanbase, amplifying King’s influence both on and off the field.

To learn more about promoting your brand through college athletes with Postgame, contact us at info@pstgm.com