PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Florida State Running Back ROYDELL WILLIAMS collaborates with Hollister for their Collegiate Apparel Line
Florida State’s Roydell Williams is turning heads in fresh Seminole gear from Hollister’s latest Collegiate Apparel drop. Hollister partnered with Postgame to launch their collegiate apparel that not only featured Florida State licensed t-shirts and hoodies, but also featured 35 other universities including: Ohio State, Florida, Michigan, Notre Dame, Texas, Washington, USC and more.
The recent Alabama transfer has quickly made his presence felt in Tallahassee’s running back room, bringing the same energy and confidence to his partnership with Hollister. With a genuine passion for fashion and an authentic voice in his content, Roydell is the perfect fit for the brand’s new collection as an athlete creator.