Elliot Cadeau Partners with Hydro Flask in Postgame Powered NIL Campaign

Michigan guard Elliot Cadeau partnered with Hydro Flask in a Postgame-powered NIL campaign highlighting his daily routine on and off the court. In the content, Cadeau showcases how Hydro Flask keeps him fueled and hydrated through practices, travel, and game days.

Cadeau arrived on the national scene as a five-star recruit and one of the top-ranked point guards in the 2024 class, originally beginning his career at North Carolina before transferring to Michigan. Known for his elite court vision and playmaking ability, he has consistently ranked among team leaders in assists while making an immediate impact at the collegiate level. Cadeau is set to lead the Wolverines as the No. 1 Seed in the Midwest Region as they take on Howard in the first round of the March Madness tournament.

Postgame brought the campaign to life through a highly produced, full-day shoot as part of a larger NIL initiative developed in partnership with Hydro Flask over the past several months. The campaign features four hero athletes and spotlights Hydro Flask’s new water bottle, with Postgame leading everything from creative direction and production to the final social rollout.