DAMIAN LILLARD Stars in Adidas Gifting Campaign powered by Postgame on Eve of CFP Championship

Postgame brand partner adidas surprised the University of Washington football team - including star QB Michael Penix Jr. - with a massive gear drop on the eve of the College Football Championship game - which included an added surprise appearance from adidas sponsored NBA superstar Damian Lillard (Milwaukee Bucks) - who gave the team a quick pep talk leading up to their big game against the Michigan Wolverines in Houston, TX.

The gear drop also included a NIL component as over half of the team chronicled their windfall of apparel on Instagram - coordinated by Postgame.