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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Tagged Feed
of the latest college athlete UGC
DAMIAN LILLARD Stars in Adidas Gifting Campaign powered by Postgame on Eve of CFP Championship
Postgame brand partner adidas surprised the University of Washington football team - including star QB Michael Penix Jr. - with a massive gear drop on the eve of the College Football Championship game - which included an added surprise appearance from adidas sponsored NBA superstar Damian Lillard (Milwaukee Bucks) - who gave the team a quick pep talk leading up to their big game against the Michigan Wolverines in Houston, TX.
The gear drop also included a NIL component as over half of the team chronicled their windfall of apparel on Instagram - coordinated by Postgame.
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