Christian Anderson Powers Up for March Madness with CVS Pharmacy in Postgame NIL Campaign

Texas Tech guard Christian Anderson partnered with CVS Pharmacy in a tournament-focused NIL campaign powered by Postgame. In the content, Anderson walks through his go-to CVS essentials, highlighting how he prepares for the demands of March Madness.

Anderson entered Texas Tech as a highly regarded four-star recruit and ESPN Top 100 prospect, known for his scoring ability and toughness at the guard position. He made an early impact in the Red Raiders’ rotation, showcasing his ability to create offense and contribute in high-pressure moments.

Postgame led the campaign from start to finish, handling athlete contracting, creative development, and production. The team also executed a full social rollout to maximize reach for CVS during the tournament.