Christian Anderson Powers Through the Season with CVS ExtraCare

Texas Tech men’s basketball guard Christian Anderson joins forces with CVS in an NIL partnership powered by Postgame, showcasing how CVS’ Extra Big Deals support him through the busiest stretches of the season. The campaign centers on the small routines and smart choices that help Anderson stay prepared as the intensity ramps up on and off the court.

Anderson has carved out a key role for the Red Raiders with his high-energy play and defensive versatility, consistently setting the tone in critical moments. As Texas Tech pushes forward during the heart of the season, his presence continues to grow, making him a natural fit for a brand rooted in reliability, convenience, and value.

Led by Postgame’s white glove approach, the CVS partnership is executed seamlessly from start to finish. Postgame oversees every aspect of the athlete activation, including contracting, content production through its nationwide videographer network, and social distribution, while simultaneously scaling the campaign across 100 additional athlete creators to drive broad, coordinated impact.